Why pay for a marketing-PR-social media consultant?

on Jun 18 in PR-Marketing tagged consulting, how much, marketing, pr, public relations, rate by Jon Ray

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This was originally written as advice to PR & Marketing majors at the University of Texas in response to the question, “What do you say when client ask why they should pay for a marketing-PR-social media consultant?”

My clients hire me as a social media, marketing and PR consultant. I walk into a company and consult with them on ways that they can improve their web presence, customer relations and social media-marketing-PR strategy. I have a handful of talented and reliable vendors that I work with on a regular basis from graphic designers to copy-writers to web developers to publicists to community managers, etc. When a company needs such services, I recommend both my in-house and close-knit vendors. Because I have an on-going relationship with these vendors, can offer my clients quality work at a significantly discounted rate. Often times, the discount I am able to give my clients on vendor services more than pays for my consulting fee.